Newspapers have been around for centuries in this country. They seem to have always been here, there is not a human alive who can remember a time with no newspapers. How have they managed to endure the test of time? Why is it that newspapers don’t go out of business? The answer to both of these questions is, advertising. There are other ways too for papers to make money like a paid subscription, but one of the largest sources of income is advertisement.
Companies want people to buy their products. People read newspapers. It’s that simple, there is a sort of mutualism (minus the animals) that exists between businesses and newspapers. The newspapers allow businesses to put ads in their papers for a fee. Most papers have a set advertising rate, which says how much a potential advertiser must pay for his ad to be seen in the paper.
The amount of money an ad spot costs can vary. Big and long ads might cost more whereas a small ad would cost less. An example of an ad in a newspaper is the classified section. People who are selling something pay a price to have their ad in the classified. It is a win-win situation because the business or person gets attention, which creates revenue, and the newspaper gets money from the advertiser. Through this cycle newspapers are supplied with money to help them keep bringing news to the population.
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